Facebook Ecommerce: The Complete Beginner’s Guide

Facebook Ecommerce: The Complete Beginner’s Guide

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Let’s get down to business. That is why you’re here after all, isn’t it? You – or your clients –have products to sell. With that goal in mind, where do you go? Which channel offers access to your target audience and at the most cost-effective way to expand your products reach and visibility and to acquire new and even repeat customers?

Facebook, of course!

WordStream Facebook Ad Benchmarks average CTR

Don’t just take my word for it. According to Facebook reports, by the end of 2018, 2.32 billion users were on the platform. If you had any doubts about your audience being there, set them aside – your potential customers are most certainly there, regardless of your industry, business size, budget, or goals. Sure, Facebook has had its fair share of bad publicity, rising costs, and targeting changes in the last year; however, the tech giant continues to reign supreme as the least expensive online advertising channel and its robust targeting options are incomparable to others.... Read More »

Google Rolls Out Click Share Metric

Google Rolls Out Click Share Metric

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Alright—here’s the deal.

We don’t want you clicking around to a bunch of different sites every morning, hurriedly trying to figure out what’s going on with Google Ads or Instagram Stories.

If you’re a restaurant owner, that’s time you could use to perfect tomorrow night’s special. If you’re an account manager at an agency, that’s time you could use to get a better understanding of your clients’ verticals.

Regardless of what you do to put food on your table and fund your drunk Amazon Prime purchases, there’s almost always going to be a better use of your time than keeping up with the latest online advertising news.


Sup, Friday at 3 a.m.

That’s why we’re going to regularly publish an online advertising news round-up that covers the most recent developments across search and social.

You have more time to run your business. I have a purpose in life. Everybody wins.

Cool? Cool.

Google Ads rolls out click share metric to Search advertisers

Within the next few weeks, all Search advertisers will see a new... Read More »

Touchplan’s Quest to Make Construction More Efficient

Touchplan’s Quest to Make Construction More Efficient

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Averages seldom tell the whole story.

On average, American non-farm labor productivity has soared since 1950. But when we look at the American construction industry in particular, the trend is the exact opposite.

If you want to zoom in even closer, check out the productivity gap between the manufacturing sector and the construction sector since the mid-1990s:


Via McKinsey & Co.

A figure as stark as that one leaves a single looming question: Why?

The short answer: bad organization, insufficient communication, poor planning, and a startling lack of accountability.

Essentially, we can attribute the decades-long decline in American construction productivity to the absence of a centralized collaboration solution where the people doing the work can make better decisions together.

Allow me to introduce you to Touchplan.

Unlocking Your Full Potential

Dedicated to making construction sites run more smoothly, Touchplan is a completely web-based, fully collaborative software that helps everyone on your team get—and, more importantly, stay—on the same page for the duration of... Read More »

6 Steps to Create a Full Funnel

6 Steps to Create a Full Funnel

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As promised in my previous post, I am back with part two on how to leverage Facebook objectives to create a cross-funnel campaign strategy. If you didn’t have the chance to catch part one, here are the main points you need to know:

  • Facebook offers three campaign objective options for advertisers: awareness, consideration, and conversion.
  • It is crucial that you don’t overlook your objective, optimization settings, bid strategy, or budget selections upon campaign creation.
  • The Facebook ad auction relies on algorithmic learning around these settings to make decisions. You need to identify the right signals and track significant data to enable this algorithm to efficiently optimize according to your marketing goals.

And now that we are up to speed with part one….

next level meme

For part two, I will walk you through the six key steps to building out your full-funnel advertising strategy on Facebook. Let’s get started!

Step #1: Understand how your marketing funnel works

Before we get into tactics on Facebook, let’s quickly talk about the marketing funnel.  This funnel is the path... Read More »